Innovative Strategies

 

Call Centre

JSK has started a Call Centre service to give information on reproductive health and family planning in English and Hindi, using computer based software. The service is being used by those who want telephonic advice particularly adolescents, newly married and about-to-be married couples. Technical support has been provided by NIC, NASSCOM and the Central Bureau of Health Intelligence(CBHI). The software was prepared by the Department of Community Health of Maulana Azad Medical College. The initial publicity for the Call Centre was aimed at Delhi, Ghaziabad, Noida, Gurgaon and Faridabad to gain experience before opening the service to more towns and rural areas. Now the publicity is aimed at clusters of districts in the North Indian states starting with Uttar Pradesh, Madhya Pradesh and Bihar.

Click here for a detailed note on Call Centre.

New Strategies - JSK has introduced two unique strategies named “Prerna” and  “Santushti”.

 “Prerna” provides an opportunity for couples who have fulfilled specific responsible parenthood criteria to become entitled to receive a reward. The ingredients to qualify are :-

  1. Girl’s marriage after 19 years of age (Reward of Rs.5000/) and giving birth to the first child after the mother was 21 years old (Reward of Rs.7000/ if it’s a girl child & Rs 5000/ if it’s a boy).
  2. Keeping a 36 month gap between first and second child and one parent getting sterilized after the second child is born(Reward of Rs.7000/ if it’s a girl child & Rs 5000/ if it’s a boy)

 

30 Couples in each district fulfilling any one or both of these conditions (1 and 2 above) will receive the rewards as Kisan Vikas Patras

 

IMPORTANT CONDITIONS:

 

 

The selected couple become JSK’s role models at the district level for having broken the stereotypes in the interest of the mother and child’s health. Click here for detailed note on Prerna.

 

Under the “Santushti” strategy private gynecologists are being encouraged to perform 100 tubectomy (laparoscopic sterilization operation) / NSV  for which the doctors will be paid according to compensation rates already notified by the Government with an additionality for fast track quality service. An MOU is signed between the district CMHO and private facilities. Funding is provided by JSK through the Collector and CHMO to save time and paperwork and encourage the private sector to join hands. To date 25 MOU’s have been signed in Satna and Jabalpur district of Madhya Pradesh State.                                                           

                                                              

Click here for detailed note on Santushti.

Click here to see scanned newspaper cutting of Satna story.

 

Virtual Resource Centre (VRC)

Virtual Resource Centre (VRC) provides access to films, posters, photos on subjects like anaemia, gender, maternal and infant mortality, the waning sex ratio, adolescent health, spacing etc. to the media, researchers, students NGOs and to general public. Inter-university and school level quiz competitions have been planned which would further motivate stakeholders to use the VRC. The VRC is a virtual documentation centre and anyone can place orders and receive the material on CD free of cost.

 

Click here for detailed note on Virtual Resource Centre.