Innovative Strategies
Call Centre
JSK has started a Call Centre to give information on reproductive health and family planning in English and Hindi, using computer based software. The service is being used by those who want telephonic advice particularly adolescents, newly married and about-to-be married couples. Technical support has been provided by NIC, NASSCOM and the Central Bureau of Health Intelligence(CBHI). The software was prepared by the Department of Community Health of Maulana Azad Medical College. It will be amplified every time fresh questions are received which would be entered into the database and updated. The Call Centre is initially servicing in Ghaziabad, Bulandshahar, Noida in UP, and Gurgaon, Faridabad, Mewat in Haryana to gain experience before opening the services to more towns and rural areas.
Click here for a detailed note on Call Centre.
New Strategies - JSK has introduced two unique strategies named “Prerna” and “Santushti”.
“Prerna” provides an opportunity for couples who have fulfilled specific responsible parenthood criteria to become entitled to receive a reward. The ingredients to qualify are :-
The selected couple will become JSK’s role models
at the district level for having broken the
stereotypes in the interest of the mother and
child’s health.
Click here for
detailed note on Prerna.
Under the “Santushti” strategy private gynecologists are being encouraged to perform 100 tubectomy (laparoscopic sterilization operation) / NSV each for which the doctors will be paid according to compensation rates already notified by the Government. An MOU is being signed between the district CMHO and the private gynecologists. Funding would be provided by JSK through the Collector and CHMO to save time and paperwork and encourage the private sector to join hands.
Download a sample copy of MOU in - English
- Hindi
JSK has already made a beginning with the districts of Satna in Madhya Pradesh, Jodhpur and Barmer in Rajasthan. Now more Districts have been selected with the help of NYKS (Nehru Yuva Kendra Sangthan) for implementing the strategies [Bihar : Puria, Kathihar, Hazaribag; Orissa : Berhampur, Koraput, Nabarangapur; Rajasthan : Jhalawar, Dhaulpur, Jalor; Madhya Pradesh : Indore, Ujjain, Gwalior, Jabalpur, Satna, Mandla, Ratlam, Rajnandgaon, Kanker; Uttar Pradesh : Meerut, Barabanki, Lalitpur, Pratapgarh, Rai Bareilly].
Click here for detailed note
on Santushti.
Click here to see scanned newspaper cutting of Satna story and copy of the signed MOU with private surgeons.
Virtual Resource Centre (VRC)
Another very near-term goal is to establish a Virtual Resource Centre (VRC) which provides access to films, posters, photos on subjects like anaemia, gender, maternal and infant mortality, the waning sex ratio, adolescent health, spacing etc. to the media, researchers, students NGOs and to general public. Inter-university and school level quiz competitions are now being planned which would further motivate stakeholders to use the VRC which would heighten interest. The VRC will be a virtual documentation centre and anyone can place orders and receive the material on CD. In due course You-Tube competitions are also being organized to create an interest in these subjects among young people.