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JSK's Innovative Strategies
 
Strategy No. 1 Prerna

 

this strategy recognizes and awards couples who have broken the stereotype of early marriage and early childbirth and helped chang e mindsets. In this scheme, the girl should have been married after 19 years of age and given birth to the first child at least after 2 years of marriage. The couple will get award of Rs. 10000/ - if it is Boy child or Rs. 12000/ - if it is Girl child. If bi rth of second child is at least after 3 years of first child birth and either parent voluntarily accept permanent method of family planning within one year of the birth of the second child, couple will get additional Rs. 5000/ - if boy child and Rs. 7000/ - if girl child. The scheme is only for BPL families.:


Important Conditions

 

  • Couple must belong to BPL family
  • Age of lady should not exceed 30 years
  • The girl should have been married after 19 year
  • First child birth is at least after 2 years of marriage
  • Se cond child birth is at least after 3 years of first child birth s
  • Either parent voluntarily accepts permanent method of family planning within one year of second child birts

If above four (1 - 4) conditions are full filled then payment of award: :

  • Rs. 10000/ - if boy child
  • Rs. 12000/ - if girl child

If all above six (1 - 6) conditions are full filled then payment of award: :

  • Rs. 15000/ - if both boy child
  • Rs. 17000/ - if one boy & one girl child
  • Rs. 19000/ - if both girl child


                                                        Click here for a detailed note on "Prerna".

 

                                                  Click here for a report on "Prerna" by The Hindu.

Strategy No. 2 Santushti

 

Santushti is a Scheme of Jansankhy a Sthirata Kosh (JSK) for high populated states of India viz Bihar, Uttar Pradesh, Madhya Pradesh, Rajasthan, Jharkh and, Chhattisgarh & Odisha . Under this scheme, Jansankhya Sthirata Kosh, invites private sector gynecologists and vasectomy surgeons to conduct operations in Public Private Partnership mod
According to this Scheme, an accredited private Nursing Home/ Hospital ( Quality assurance manual for Sterilization services ), can sign a MOU with JSK. Upon signing the MOU Pvt. Hospitals/NH shall be entitled for incentive, whenever it conducts 1 0 or more Tubectomy/Vasectomy cases in a month
 
                                                        Click here for a detailed note on "Santushti".

                                                            Click here to download a sample MOU.  

                                                            Click here to download Scid-Format.  

Strategy No. 3 Call Centre on Reproductive Health, Family Planning and Child Health

 

JSK has established a Call Centre service to give information on reproductive health and family planning in English and Hindi using computer based software. The service is used by those who want telephonic advice particularly adolescents, newly married and about-to-be married couples. The software was prepared by the Maulana Azad Medical College (MAMC), New Delhi and technical training was imparted by MAMC and St. Stephens Hospital, New Delhi. The material  used to prepare the software is on JSK’s website under :
 
FAQ's on Sexual and Reproductive Health.
 
FAQ's on Child's Health

                                                        Click here for a detailed note on "Call Centre".

Strategy No. 4 Involving Private O&G Practitioner for IUCD 380 A

 

JSK has involved private sector doctors (gynaecologists) to promote the use of an intra-uterine contraceptive device called IUCD 380A which prevents pregnancy upto 10 years.  This device was introduced by Government of India in 2002 as a part of its National Family Planning Programme. The improved version is popular in government facilities but has not been picked in large measure by the private sector although it is a boon for women who want to have both long term protection from pregnancy and the option of having a baby.

 

This device is extremely popular in other countries particularly in China.  The health risks associated with the method are negligible. The option is reversible and can be used by women apprehensive about opting for surgery.

 

                                                      Click her for a detailed note on IUCD 380A.

Strategy No. 5 Virtual Resource Centre

 

JSK has established a Virtual Resource Centre (VRC) which provides access to films, posters, photos on subjects like gender, maternal and infant mortality, the waning sex ratio, adolescent health spacing etc. the material is of use to the teaching fraternity, NGO’s, Media, Researchers and Students. Inter-university and school level quiz competitions are now being planned which would further motivate young people to use the VRC which would heighten interest in material and child health issues..

The VRC is a virtual documentation centre and anyone can place orders and receive the material on CD free of cost.

                                                     Click here for a detailed note on "Virtual Resource Centre".

Strategy No. 6 Display Mindset Change Posters (Indian Railway has already done it.)

 

In consultation with UNFPA, JSK prepared mindset change posters which address family members to give the girl a chance to be in good health before she produces a child. The posters were designed by Lintas which is the leading advertising agency and the cost of the creatives was borne by UNFPA.

 

The posters below can be downloaded by any organisation and they can fix their own logo and display the posters at places like post offices, rural banks, fertiliser depots, shops or any places where congregates. This is one way of promoting mindset changes by involving civil society.

 

Mindset changes promoted by well-know such organisations are likely to be received positively by the public.

 

                                                   Click here for a detailed note on "Mindset Change Posters".

 
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