JSK's Innovative Strategies
► Strategy No. 1
this strategy recognizes and awards couples who have broken the stereotype of early
marriage and early childbirth and helped chang
In this scheme, the girl should have been married after 19 years of age and given birth to the
first child at least after 2 years of marriage. The couple will get award of Rs. 10000/
if it is
child or Rs. 12000/
if it is
child. If bi
rth of second child is at least after 3 years of
first child birth and either parent voluntarily accept permanent method of family planning
within one year of the birth of the second child, couple will get additional Rs. 5000/
child and Rs. 7000/
if girl child. The scheme is only for BPL families.:
Couple must belong to BPL family
Age of lady should not exceed 30 years
The girl should have been married after 19 year
First child birth is at least after 2 years of marriage
cond child birth is at least after 3 years of first child birth
Either parent voluntarily accepts permanent method of family planning within one
year of second child birts
If above four (1
4) conditions are full filled then payment of award:
if boy child
if girl child
If all above six (1
6) conditions are full filled then payment of award:
if both boy child
if one boy & one girl child
if both girl child
Click here for a
detailed note on "Prerna".
Click here for a report
on "Prerna" by The Hindu.
Strategy No. 2
Santushti is a Scheme of Jansankhy
a Sthirata Kosh (JSK) for high
states of India viz
Bihar, Uttar Pradesh, Madhya Pradesh,
and, Chhattisgarh & Odisha
. Under this scheme,
Jansankhya Sthirata Kosh, invites private sector gynecologists and
vasectomy surgeons to conduct operations in Public Private
According to this Scheme, an accredited private Nursing Home/
Quality assurance manual for Sterilization services
), can sign a
MOU with JSK. Upon signing the MOU Pvt. Hospitals/NH shall
entitled for incentive, whenever it conducts
cases in a month
here for a detailed note on "Santushti".
Click here to download a sample MOU.
Click here to download Scid-Format.
Strategy No. 3
Call Centre on Reproductive
Health, Family Planning and Child Health
JSK has established a Call Centre
service to give
information on reproductive health and family
planning in English and Hindi using computer
based software. The service is used by those
who want telephonic advice particularly
adolescents, newly married and about-to-be
married couples. The software was prepared by
the Maulana Azad Medical College (MAMC), New Delhi
and technical training was imparted by MAMC
Stephens Hospital, New Delhi. The material
used to prepare the software is on JSK’s website under :
FAQ's on Sexual and Reproductive Health.
FAQ's on Child's Health
Click here for a
detailed note on "Call Centre".
Strategy No. 4
Involving Private O&G
Practitioner for IUCD 380 A
JSK has involved private
sector doctors (gynaecologists) to
promote the use of an intra-uterine
contraceptive device called IUCD 380A which
prevents pregnancy upto 10 years. This device was
introduced by Government of India in 2002 as a
part of its National Family Planning Programme.
The improved version is popular in government facilities
but has not been picked in
large measure by the private sector although it is a boon for women
who want to have both long term protection
from pregnancy and the option of
having a baby.
This device is extremely
popular in other countries particularly in
China. The health risks associated with
the method are negligible. The option is
reversible and can be used by women
apprehensive about opting for surgery.
Click her for a detailed
note on IUCD 380A.
Strategy No. 5
Virtual Resource Centre
JSK has established a Virtual Resource Centre
(VRC) which provides access to films, posters,
photos on subjects like gender, maternal and
infant mortality, the waning sex ratio,
adolescent health spacing etc. the material is
of use to the teaching fraternity, NGO’s,
Media, Researchers and Students.
Inter-university and school level quiz
competitions are now being planned which would
further motivate young people to use the VRC
which would heighten interest in material and
child health issues..
The VRC is a virtual documentation centre and
anyone can place orders and receive the
material on CD free of cost.
Click here for a detailed note on "Virtual
Strategy No. 6
Display Mindset Change
has already done it.)
In consultation with UNFPA, JSK prepared
mindset change posters which address family
members to give the girl a chance to be in
good health before she produces a child. The
posters were designed by Lintas which is the
leading advertising agency and the cost of the
creatives was borne by UNFPA.
The posters below can be downloaded by any organisation and they can
fix their own logo and display the posters at places
like post offices, rural banks, fertiliser
depots, shops or any places where congregates. This is one way of promoting mindset changes
by involving civil society.
promoted by well-know such organisations are likely to
be received positively by the public.
Click here for a detailed note on "Mindset