JSK will implement Social Franchising Scheme (SFS) by contracting agencies who will work as Social Franchising Organizations (SFOs). They will further contract local private accredited facilities- Private Health Provider (PHP), stand alone clinics, community based health organizations etc. to join a branded franchised chain for providing quality family planning services (sterilization & IUCD). SFOs and PHP will work under the brand name given by the JSK (Master Franchiser). JSK will offer administrative/operational cost as well as supply contraceptives/ other commodities free of cost to the providers along with necessary guidelines for the services. In addition JSK will be involved in demand generation activities such as communication and mass media promotion, skill training, and other necessary hand holding.